Fashion E-Commerce
Layah
Layah is a women's wear brand from Clifton with collections like Everyday Elegance, Statement Wear, and Festive Casuals. They needed a store that feels personal and premium — not a noisy catalog. I built the live shop on layah.com.pk so customers can browse collections and open a product without losing the brand tone.
Challenge
Fashion sites often look generic once you leave the hero. Layah needed the homepage, collection grid, and product page to feel like the same brand: clean type, space, and a simple path from look to size to cart.
Solution
I designed a Next.js storefront around the collections. The hero sets the mood, the grid shows the range with filters, and the product page handles images, sizes, quantity, and add-to-cart without extra clutter.
Collections
Everyday Elegance, Statement Wear, and Festive Casuals in a filterable product grid.
Product page
Gallery, sizes, quantity, and buy-now so a look can go from mood to checkout.
Process
01 Direction
Locked the brand voice and the three collections so every page stays quiet and editorial.
02 Browse
Built the collection grid with filters and sale states so shoppers can scan looks quickly.
03 Product
Shipped the detail page with image thumbs, size select, and add-to-cart / buy-now.
04 Launch
Went live on layah.com.pk with the full shop path from hero to product.
Highlights
- Editorial homepage with collection entry
- Filterable women's wear catalog
- Product gallery, sizes, and quantity
- Add to cart and buy now
- Brand-led layout for a clothing label
More shots
Collection grid
Product page